①put life into the dry hair（life为生命力、活力）使干发生辉。
②put living things into the dry hair（living things为有生命的东西）使干头发生虫。
5.Sometimes advertisements tell a story，or the story may be continued over a number of advertisements. 有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。
句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e．g．
① These apples will keep over the winter 可以把这些苹果一直保存到冬天以后。
② He has made great progress in his studies over the past two years．在过去的两年里，他在学业上取得了很大进步。
6. We had the idea tried out. 这个观点已验证过了。
这句的句式 have the idea tried out为过去分词 tried out做复合宾补。这句式常用在have／get／make／keep等动词后面，意思是“把／让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e．g
① We shall have your luggage fetched from the airport． 我们将派人去机场把你的行李取回。
② He’s going to have a new advertisement filmed. 他准备马上叫人拍一份新广告。
教学设计示例
听力阅读教案
I.Listening:
Advertising:Three people,Harry,Jenny and Brian, are discussing their advertising plans for a new product.
H=Harry B=Brian J=jenny
H: So,how much money have we got to spend?
B:Seven hundred and fifty thousand pounds. Jenny, what do you suggest?
J:I suggest that we use mainly TV, cinema and print.
B: I see,Magazines and newspapes. Can you give us your reasons?
J: Sure. First, our product looks good. So it would be a waste of money to use radio. Second, our product moves well,and it moves fast.So I want people to see it on the roads in our ads,going through the hills, that kind of thing.
英语教案－unin5 Advertise lession19-20由www.yf1234.com收集及整理,转载请说明出处www.yf1234.comwww.yf1234.com
B: What about advertising boards?
J:No.I prefer magazines and newspapers,and we haven’t got the money to do all three.So people will see the ad on TV and in the cinema.Then they’ll be able to read all about it when they’re sitting down, reading their newspapers and magazines.
H: I get the idea.Then customers can read the detailed product information and check the prices.
J: Exactly.
H:So no advertising boards. When do you want the advertising to start,Brian?
B:May the 1st.That gives us three months to run to August 1st when most people like to buy their new cars.
J:I see.So we’re talking about three months. And have you thought of a headline?
H: What about this one? “The new Century505 ----the car you always promised yourself.”
II.Reading comprehension.
A
A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
英语教案－unin5 Advertise lession19-20