“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The merchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
1. The result of the first advertisement was that ______
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the Church
(Key:B)
2. “If it fails, I’ll buy you a new one .” suggested that____.
A. he was quite sure of success
B. he was not sure whether he would get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do (Key:A)
3. This is a story about _____
A. a useless advertisement
B. how to make an effective advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
(Key:B)
B
Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre.
Fucheng Garden Villas occupies an area of 34.7 hectares (公顷) , over 80% of which is covered by trees and greens, just like a garden in the city.
All the 108 villas were designed by American Company IDI , in American style , luxurious besides comfortable.
All materials of the construction and decoration(装饰) as well as equipment are famous American products.
From now to July 31st , preferential(优惠) prices for sale and rent are offered. You can move into Fucheng Garden villas on signing an agreement.
Banks will provide a 50 % mortgage (抵押) for 5 years.
Overseas sales License: No. 124
Developer: Beijing Hongda. Real Estate Co. ltd
69 East, North 4th Ring Road, Chaoyang District, Beijing
英语教案－unin5 Advertise lession19-20