Step3. Reading
I. Reading comprehension
1. The author thinks that advertisements ________.
A. are welcome by everybody
B. will increase the cost of products
C. have bad influence on people
D. can win more customers for a company (Key: D)
2. In Paragraph 1, which word does the writer use to express his idea that advertising is common?
A. Developed. B. Popular.
C. Proved. D. Increase. (Key: B)
3. According to the text, advertisements may be used in ________
A. everything B election
C. scientific research D. education (Key: B)
4. How many means of advertising are mentioned in the text?
A. 7. B. 9. 11. C. 13. (Key: C)
5. Which paragraph talks about the purpose of advertising?
A. Paragraph 1. B. Paragraph 2.
C. Paragraph 3. D. Paragraphs 4 and 5. (Key: A)
6. When an advertising company makes advertisements, which happens first?
A. Having a meeting. B. Collecting information.
C. Writing a text. D. Designing the advertisements. (Key: B)
7. What does “interview” mean in the last paragraph?
A. See. B. Select. C. Visit. D. Ask questions.
(Key: D)
8. What can we infer from Paragraph 2?
A. Only a few things can be advertised.
B. It is difficult to use printed things for advertisements.
C. Political advertisements can only be seen in USA.
D. Advertisements are everywhere for so many things. (Key: D)
9. How many steps are there in making an advertisement?
A. 4. B. 5. C. 6. D. 7. (Key: D)
10. When the advertisement is ready, it is shown only to a part of the country as a (an)
A. review B. test C. performance D. interview (Key: B)
II.. Group work
Divide the class into six groups. One of them is responsible for the structure of the text and each of the others is responsible for one of the five paragraphs. (Although the passage is not a long one, the language is plain enough for most of the students to deal with it easily. So just leave the students the tasks like analyzing the structure of the text, finding out the main ideas of the text and each paragraph, pick out the grammar items and useful expressions, so on and so forth. And this is a very good chance for the students to practice the reading skills they have learnt to deal with reading materials.) The teacher just goes around the class and gives any necessary help to the students.
Notes: 1. The title of the text and the first sentence of each paragraph( Paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences. The students are supposed to be aware of that and point it out. If they can’t, the teacher is sure to remind them of that.
2. There are several places where –ing and –ed words are used. The students may not pay enough attention to them so the teacher should point them out and encourage the students to think about their usage. For example:
英语教案－unin5 Advertise lession17-18