Lesson 17教学设计方案
Step 1 .Presentation
Ask questions like these:
Where can you find advertisements? Why do companies advertise?
Do you watch advertisements on TV? Which are your favorite advertisements?
Put any useful notes and key words that arise out of this discussion on the Bb.
Step 2.Dialogue
(I.) Listening (Say to the class, “Now, we are going to listen to a discussion about an advertisement. It is a little bit long, so I’ll play the tape twice with only two questions.”)
Questions:
1. What is the advertisement for?
A. a camera B. a computer C. a typewriter (Key: B)
2. What will the ad be like?
A. humorous B. serious C.exciting (Key: A)
(II.) Reading
1. Ask the students to read the dialogue again, checking the answers. Then ask:
“What suggestion seems to be the final decision?”
(Key: Bob’s suggestion: Put comments of the customers’ at the top of the ad in big print and bring in some humor.
2. Say to the students, “In this dialogue we should learn how to express opinions: agreement or disagreement. Read the dialogue quickly again and I’m sure you can find several such expressions.”
( The students are sure to find these expressions. The teacher should praise them, encourage them to think of more and put the expressions down on the Bb. Also, the teacher should remind the students which are indirect and polite ways and which are direct.
Agreement:
1. I think it would be a good idea to do…
2. I agree with…
3. That’s true/ right.
4. Good idea!/ That’s great!/ Why not!/ Exactly!
Disagreement:
1. I’m afraid I can’t agree with you.
2. Sorry, I don’t think so.
3. Do you (really ) think so?/ Do you think…?
4. I don’t agree (with …).
5. I don’t think you are right.
Step3.Fill in blanks.
1.Do you think managers want to read what users think about a new piece of office equipment.
2.That’s a good way of giving information,but it’s not a good way of persuading people. For one thing, it’s boring, and people aren’t going to read an ad that looks boring.For another thing,one computer looks very like another.People aren’t going to remember the name of the product.
3.So what exactly are you suggesting?
4.Then we can put their comments at the top of te advertisement in big print.We can bring in some humour too. People enjoy reading humorous ads.
I’ll ask the company for a list of recent customers.
Step4.languag points:
1.I think it would be a good idea to have comments from secretaries and typists who are already using it 我想听听用过它的秘书打字员的评论是个好主意。
(1)句中的 have comment from…表达“听取…的意见／评价”，相当于listen to the views／opinions of…，from 接人，表听取别人的意见。e．g．
You‘d better have comments from your teachers and classmates．你最好听听你的老师和同学们的意见。
英语教案－unin5 Advertise lession17-18